The Olympics captivates the world.
It's true. Okay, so maybe the citizens of Palau are less likely than the average Swede to pay any attention to the decathalon... but it brings the world together in a way that very few other things do.
Competition without guns. Adversaries without violence (...except for wrestling. And judo. But those are different!). Hell, a united Korea without a complete restructuring of the world order. Sportsmanship trumping politics, or rather, interacting with and learning from politics in a completely unique way.
If I were honest when people ask me my favorite sport, I would say the Olympics, without hesitation. It's sport at its best: varied, fast, and with completely uninterrupted prime time coverage.
Welcome to Five Rings: Mount Olympics. After all, as we all know, the more epic it sounds, the more epic it is.