Showing posts with label London 2012. Show all posts
Showing posts with label London 2012. Show all posts

Friday, February 18, 2011

Strawberries? Cream?

For somebody like me (i.e. an over-entitled American whiner), of the most challenging things about the 2012 London Olympics is that I can read all of the news about it, but actually understanding it is a completely different matter.

This is especially disturbing because I always thought of myself as somewhat of an anglophile. I routinely misspell traveling with two ls because I read so much British humour. (SEE? DO YOU SEE?) Terry Pratchett is my favorite author. I can do a reasonable BBC accent. I know what stiff upper lip means, I know that in England you gob instead of spitting, that people are gits instead of jerks, that you shouldn't use the term fanny in polite company.

But cor, blimey if I can't figure out what some of these news stories are trying to say. For instance: London 2012 to have strawberries and cream factor.

Strawberries and cream factor?

What?


 London 2012: Sure to be delicious!

The article completely fails to elucidate what in the bloody hell they mean by that. This is as close as they get: "The London 2012 Olympics will have the feel of an English summer event, organisers said Thursday, bringing the strawberries and cream flavour and the open-air festival spirit to the Games."

Oh really? So... everything is going to be flavored of strawberries and cream? Are they taking their design cues from Willy Wonka?
"So when it came to London, the team said: 'What is quintessentially London, what is quintessentially English?' That's the sort of experience we're trying to drive through," he told AFP.
"It's actually a very simple model. It's park, garden, enjoyment, relaxation.
"All of those things speak to having a lot more fun in the Olympics," he said, otherwise "it won't have that fizz".
FIZZY STRAWBERRIES AND CREAM?


So, to our English readers, I implore you to help me out here. What the bleedin' 'ell could this possibly mean?

Friday, January 28, 2011

Does London 2012's Logo give you epilepsy?

Probably not. But it is freaking me out. It's basically an optical illusion that you have to stare at for a while.

DID YOU SEE IT?? DID YOU SEE IT CHANGE??


Yes, it is freaky as all get out.

Sunday, January 9, 2011

Wenlock and Mandeville: A whole lotta WTF.

At first, when confronted with the sight of the 2012 London Olympic mascots, I had only one thought. "Oh my good sweet bippy," I said (mostly because Emily's office has an obscenity filter), "they're giving Izzy a RUN for his MONEY." Here, have a picture:


WHAT WHAT WHAT EVEN IS THIS

People, if I've told you once, I've told you a thousand times. This is what happens when you allow marketing firms to make your mascot decisions for you. 

From the Wikipedia article about them:

The Mascots are the world's first customisable mascots. They were formed from the last two drops of steel poured in a Bolton Steelworks to form the final girder of the 2012 stadium. Their magical skins are highly polished steel allowing them to change to relect the personality and appearances of the people they meet.
So what I'm hearing is that London 2012 is employing SHAPESHIFTERS with tax payer money. Sure, it's all well and good when they're shapeshifting into the Union Jack, but what happens when one of them steals your identity and your family away from you? I don't know if there's an applicable X-Files episode about this, but dang it there should be.

Let's return to the Wikipedia description for a moment:
They have cameras for eyes, taxi headlights, and Wenlock has friendship bracelets in the colour of Olympic rings whereas Mandeville has a pink stopwatch which symbolises that you can always do better, On the watch reads 0:20:12.
...Cameras for eyes? Seriously? I thought one of the greatest controversies in London in the past decade has been the use of CCTV cameras. This is a main topic for Banksy, one of the world's most recognized street artists. And they're HIGHLIGHTING it with the design of their mascots?

"Sure, come to the 2012 Olympic Games!" Wenlock and Mandeville seem to be saying. "We'll be watching you!"

And the rings as friendship bracelets.... just seem a little familiar to someone like me, who has, I admit, spent an unreasonable amount of time contemplating the meaning of Izzy's tail.

His eyes! His eyes are made of stars!

And I haven't even begun to talk about their origin story. Here's a link to a youtube video, but just in case you don't want to spend four minutes watching it, I'll give you the quick and dirty:

OUT OF A RAINBOW:

Voice over: "A great rainbow arcs over Barton and down onto a great steelworks where they're finishing the last girder for the Olympic Stadium."

It's the last day at the plant for George, who signs his name on the final girder and then takes two steel blobs and puts them in his pockets. He goes home, where his grandchildren and awkwardly buxom wife are waiting for him with cake.

That night, he turns the steel blobs into dolls or something. And then he gives them to his children like the lamest toys ever. The children run upstairs with their new toys, place them in the window, and then a RAINBOW comes and gives the blobs life. They frolic, posing like Usain Bolt and chirping oddly the whole time.

Voice Over guy returns: "Then suddenly, the RAINBOW is back. Wenlock and Mandeville know it's time to go, their journey is just beginning. So many adventures to have. So many people to tell. But they will meet again. In London. In 2012. You'll be there. They'll be there. The whole WORLD will be there."

So... the gist of this seems to be that London just released this menace on the world. That last line seems really threatening to me. "The whole WORLD will be there, Wenlock and Mandeville will SEE TO THAT." Thanks, London. Thanks a lot.

From Wikipedia again:
In other quarters their design has been greeted with some disdain. One columnist theorized that the pair were the product of a "drunken one-night stand between a Teletubby and a Dalek".[8] Others have compared the mascots to Izzy, the mascot of the 1996 Summer Olympics, another critically panned mascot.[9] However it has been reported that children of the target audience (5 to 15 years) find the duo enjoyable.[10]


Terrifying? Or enjoyable? You decide.