So we don't know anything about them except that this one looks like Santa, this one is apparently a whale...? who skis? and this one is the most hideous thing I've ever seen in my life.
Currently, this is in the lead for Facebook likes. And if that's the way we're deciding this year, more power to the cloud!
I want to know his or her name! I want to wear his or her scarf!
Is the IOC becoming more savvy when it comes to social media? Probably. It's hard to think of an organization that isn't at least a little bit more savvy about social media than the IOC back pre-Beijing, including the current IOC.
What they still haven't improved on is transparency. How is this decision going to be made? Are the facebook likes and tweets going to be taken into account? Are they just going to go for the one that can sell the most plushies? We have no way of knowing.