His name is Zoich, and he was created by Russian cartoonist zhgun. I think you'll agree: he is PERFECT:
You have no idea how excited I am by this. I don't understand ANYTHING in that video, but still I think it's amazing.
Sochi is choosing their mascot(s) slightly differently than usual. Instead of hiring a boring design firm to make a hideous excuse for a mascot out of thin air (I'm looking at YOU International Mascot Corporation).
From their website:
Yeah. So basically, that "panel of experts," did something other than stab their eyes out after reviewing 30,000 sketches from the general public. They actually decided that your friend and mine, the beautiful and perfect Zoich, was unfit to compete. AND WHO ARE THEY TO JUDGE??? Oh, right. An expert judging panel, with famous people from the fields of culture, education, sport, business, and politics. Silly of me to ask, really.
Also, let me give you a word on what I think Zoich is. I think he's a take on Futurama's hypnotoad. You see, Futurama had the hynotoad as a recurr-- ALL GLORY TO THE HYPNOTOAD
Special thanks to Russia Travel Log for making this amazing.