Strawberries? Cream?

For somebody like me (i.e. an over-entitled American whiner), of the most challenging things about the 2012 London Olympics is that I can read all of the news about it, but actually understanding it is a completely different matter.

This is especially disturbing because I always thought of myself as somewhat of an anglophile. I routinely misspell traveling with two ls because I read so much British humour. (SEE? DO YOU SEE?) Terry Pratchett is my favorite author. I can do a reasonable BBC accent. I know what stiff upper lip means, I know that in England you gob instead of spitting, that people are gits instead of jerks, that you shouldn't use the term fanny in polite company.

But cor, blimey if I can't figure out what some of these news stories are trying to say. For instance: London 2012 to have strawberries and cream factor.

Strawberries and cream factor?

What?

 London 2012: Sure to be delicious!

The article completely fails to elucidate what in the bloody hell they mean by that. This is as close as they get: "The London 2012 Olympics will have the feel of an English summer event, organisers said Thursday, bringing the strawberries and cream flavour and the open-air festival spirit to the Games."

Oh really? So... everything is going to be flavored of strawberries and cream? Are they taking their design cues from Willy Wonka?

"So when it came to London, the team said: 'What is quintessentially London, what is quintessentially English?' That's the sort of experience we're trying to drive through," he told AFP.
"It's actually a very simple model. It's park, garden, enjoyment, relaxation.
"All of those things speak to having a lot more fun in the Olympics," he said, otherwise "it won't have that fizz".

FIZZY STRAWBERRIES AND CREAM?


So, to our English readers, I implore you to help me out here. What the bleedin' 'ell could this possibly mean?